Over the past year or so, Benedict, aka Ron Jon Rubber Shop, aka John Half-Wheeler, aka Ultra Romance, aka Poppi and Patrick from Wooly Mammoth have been working hard on a new tire company called Ultradynamico. If you’re clever enough, you can find photos of these tires in the wild, particularly at last weekend’s Dirty Kanza and if you’re familiar with the fine goods Poppi purveys, then you know these tires are gonna be good! Snoop around online and let us know what you think… while you’re at it, follow Ultradynamico on Instagram for updates!