Way back before Instagram, there was a cycling team in Austin called Team Wooly Mammoth. Known for their completely ridiculous web videos and loud cycling kits, this rag tag group of racers were rumored to even go to tanning beds in their kits to get the crispiest lines. They even donned an all-white kit, which upon placing the order, the apparel company warned of the finished product being “see-through.” To which the two founding members of Wooly Mammoth, Patrick @UltraTradition and Benedict @UltraRomance responded with “… annnnnd?”

Their sense of humor intact, Wooly Mammoth continued to race and look good, while making more videos. Six years ago, “I Am Romancer” struck the internet like lightening on a windmill in West Texas. While future Wooly videos would embrace black metal and nonsensical battle scenes, “I Am Romancer” spoke about the soul of a bicycle and the machismo surrounding the romanticism of the bicycle. Warning: some of those videos might be NSFW, depending on your work environment.

Fast forward to 2016. Ultra Romance is a cult-hero of bicycle nomads and Ultra Tradition has moved to Portland, Oregon, where he’s working with Jeremy and Julie Dunn of the Athletic to help grow Wooly Mammoth into not only a race team, but a brand. When the Athletic contacted VYNL Bikes to make a modern day Romancer ‘cross bike, painted to match the newest Wooly Mammoth designs, they jumped right on it. The completed bike, as shown here, brand spankin’ new, would be Jeremy’s Grinduro bike…

While it looks good all clean with its Zipp and SRAM parts, the bike looked much, much better, dusty and dirty on course. Oh and that North Street Bar Bag ain’t too shabby either!