Today is International Women’s Day and Rapha is throwing their #WOMENS100 on July 7th.  Here are the details:

The Rapha Women’s 100 – JULY 7th, 2013 
We invite you to ride at least 100k with us this July 7th, 2013. This is the same day that the Etape du Tour is happening in France. Each year this event kicks off with some crazy participation number 0f 25,000 people riding the same route as the Tour de France. Unfortunately, the number of women who do this event is quite paltry. So, in an effort to get that number up, we have declared “l’attaque” (that’s French for “attack!”) on this day. Let us see how many women we can get riding on the day!

QUESTION?: Never ridden 100k before? Not a problem.
Over the next 16 weeks – roughly the time before July 7th – we will be providing tips, tricks and general guidelines to get you up and over your first 100k. We have lined up a good amount of bi-weekly (I can tell you this already that it is going to spill over to more than bi-weekly) content focused on getting you there. All brought to you by the fantastic women that we ride and interact with on a daily basis both here in Portland as well as some great celebrities in our little world of cycling (people like Gem Atkinson from Bianchista – who is the great rider and smiley woman in our Spring Summer catalog. You may notice that she likes to wear pearls. Which is awesome.)

There will be more about this in the coming weeks than you could ever imagine. As well, the San Francisco based Women’s Prestige on April 13th (which is full with 24 teams of women) will be a sounding board for what the Rapha Women’s 100 as we hope to inspire all of these ladies to join us in July.

How many women can we get to ride 100k on that day? 100? 1,000? 10,000? 100,000? 

How to Follow Along? 
How do you know if you’re doing it right? Well, you can’t do it wrong, that is for sure. The #WOMENS100 hashtag is going to be a great place to look to find some of the inspirational women who are helping us get there. Instagram and Twitter, go for it. Strava will also have a page completed by tomorrow to help show how many women have signed up on the day. Also, we have set up an Events tab on the Rapha Facebook Page to help you follow along.

Also, don’t miss out on the very impressive Rapha Women’s collection and the Festa Della Donna sale this season!