First of all, I love the color and second, I love that Cedar is addressing a much-needed and requested niche: women’s cycling jerseys that are made in the USA.

“Over a year in the making, The Women’s Standard is a best-in-class, made-in-America full-zip jersey.

Spec’ed, patterned and prototyped by women, the Women’s Standard offers a tailored and smart-yet-comfortable fit built in our very own, very proven StandardWool.

Finally, a psychologically, emotionally and physically superior jersey made right on every level.

Save 10% and pre-order today.

(Pre-order closes midnight, August 6th, 2013)”

Pre-order one today at Cedar Cycling!