Breadwinner Cycles was one of the brands that took up the torch, or tig welder rather, for the Rouge Roubaix Builder Challenge. Ira Ryan came out to St. Francisville with a stacked team, including Bicycling Magazine’s head editor Bill Strickland and a loyal customer Jake Rosenbloum from Asheville. Their selection was pretty much a shoe-in. When Ira began sifting through the applicants, he selected Hurl Everstone from Minneapolis.

With the Rouge Roubaix’s 40-ish miles of gravel and horrible road conditions, Ira and Hurl began discussing which bike would make the most sense for the race. Truthfully, both the Lolo and the B-Road would be ideal steeds for such an undertaking with their bigger tire clearances and geometries dialed in for all-road terrain.

Hurl selected a disc B-Road with Shimano Ultegra, Mavic Ksyrium Pro disc wheels, Pasela 28mm tires and Thomson bits.

… and as demonstrated, the bike shreds just fine.

The guys had an exceptional placement in the 3/4s, with Jake finishing 6th on his Lolo and Ira Ryan coming in 20th on his Lolo.

Team Breadwinner would like to thank Castelli, Mavic, Bikeflights, Hifi Wheels and Challenge Tires.