Joe Barnes is doing it right. He could have looked back on his season and thought, “Hey, I finished on the podium at an Enduro World Series event and finished 9th overall in the series, I should get out a RED camera, select my favorite dub-step cuts, design some slick graphics, and make a facsimile of almost every other video out there at the moment to really push my brand.”

To the benefit of us all he didn’t, instead he continued to produce the Dudes of Hazzard, a mix of on bike schralping, off bike antics, and conceptual absurdity that takes itself just as seriously as anything based on professional recreation should. If this strikes your fancy don’t worry, there is a couple years worth of back catalogue to watch and the Dude’s don’t deviate.