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Going Without Knowing: Geoff McFetridge and Norse Projects

“I try to push projects to have something unique happen that I can take with me. Work that becomes worthy of memory. It is catch and release. You might have a photo of the fish, but mainly you have the feeling of the fish on your rod, the memory of a place and who you were with. Paintings are sold, and projects come and go. The life I live as I do them is equally important.

We are clay on a potter’s wheel.” – Geoff McFetridge

The Tahoe Lasso

Reportage

The Tahoe Lasso

May 9, 2020:

“Also, if you’re interested, riding from Mammoth to Tahoe and back in June…”

This non sequitur caught me off guard. It was also exactly what I’ve wanted to hear for a while. I have long admired the big days my buddy Connor puts in the mountains. Slipped in the middle of casual conversation (mostly about bikes) between two friends, was the invitation to join in on one of his epic adventures. An invitation to partake in the fun, madness, joy, suffering, and glory.

A Solo MTB Outing on Papoose Flat in the Inyo National Forest

Reportage

A Solo MTB Outing on Papoose Flat in the Inyo National Forest

Inyo County. Home to the lowest and highest point in the contiguous United States. Home to Death Valley, the White Mountains and parts of the Eastern Sierra. When I think about Inyo County, I think of a certain sense of exploration, of all-day, or week-long excursions into the unknown. I think of the very thing that motivates myself and many others to drop everything, pack up the truck, and just go.

This sense of exploration has fueled so much of the content of this website over the years and when I look at just last year’s best stories, most came from Inyo County. From our Triple Header out of Lone Pine to the Prospector’s Pack Mule bikepacking trip, and countless other stories from the region, this beautiful place has inspired me, and others, hopefully, to take full advantage of our beautiful public lands.

All this goes without saying, but there is an obvious underlying message in much of this content; be smart, be safe, and be kind, to the animals, the land, and other humans.