#House-Industries

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House Industry’s Velo Jersey is Back in Stock

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House Industry’s Velo Jersey is Back in Stock

House’s Velo Jersey, rendered in this olive drab, black and white wool, is one of my all-time favorite wool jerseys. These euro-cut jerseys will last a lifetime, as long as you follow House’s car instructions: Cycle regularly, hang to dry, repeat often, do not bleach or Strava. See more at House!

The 2015 Richard Sachs Cyclocross Team Photos

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The 2015 Richard Sachs Cyclocross Team Photos


Photos by Carlos Alejandro

For 2015, Team Richard Sachs got together with House Industries once again to design the palette for their bikes. This year’s colors are more subdued, hitting notes of silver, yellows, green and black. Along with their newly-designed team skinsuits, these bikes will continue to rip courses apart throughout the Northeast this season. Check out detailed photos below and be sure to stay in tune with all things ATMO at Richard Sachs Cyclocross.

House Industries Velo Tellason Jeans

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House Industries Velo Tellason Jeans

I’m a one-pair-of-jeans kinda guy. I usually wear them until they blow out, then get them repaired, all the while never washing them. I’ll ride mountain bikes in them, travel extensively, wear them on photoshoots, commute in them, wear them every single day and eventually they’ll age and develop a great finish. Nothing about my normal jeans inhibits me from riding a bike. That’s because normal jeans are perfectly ok to get sweaty in, take a digger in or get soaking wet from rain. The problem is durability. You need great denim that will last, not cheap, thin crap. My preferred denim is Cone Mills and my preferred jeans are made by Tellason, especially their black denim.

If you prefer blue jeans as opposed to black and have been looking for a great pair of US made jeans, don’t miss out on the new House Industries Velo Tellason jeans. They feature a mid-rise fit to prevent “plumber butt” and feature a slim, yet not skin-tight fit. The raw, made in North Carolina Cone Mills White Oak red-line selvage 14.75 oz denim wicks sweat into an indigo blue dye for your favorite white saddle too. They’re sewn in San Francisco and feature a custom, leather Velo Tanner Goods patch. They’ll stretch up to 1″ where it’s tight, so size accordingly. I’m a 33 waist and I buy size 32 jeans.

Buy once, wear, repair, wear and regret nothing. See more at House Industries.

House Industries and Tanner Goods Saddle Bags

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House Industries and Tanner Goods Saddle Bags

Two of my favorite companies came together and designed a new bag for the House Industries Velo collection. These made in Portland leather saddle bags thread through your saddle loops and come with the House insignia embossed into the soft, horween leather.

See more at House, or if you’re in Portland or Los Angeles, swing through the Tanner Goods stores to see them in person.

The House Industries Velo Collection is Rolling!

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The House Industries Velo Collection is Rolling!

When some design companies sell cycling products, they just slap a label on some Taiwanese blanks, but House Industries isn’t just anyone. They’ve done an amazing job, sourcing products that were made domestically. From PAUL, to Brooks, Tanner Goods, King Cage and even Waterford-constructed framesets, the House Industries Velo Collection is filled with products that will last a lifetime.

… and as I just found, it’s hard to not add a lot of it to your check out basket!

See more at House Industries and again, smashing job guys!

House Industries Frames?

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House Industries Frames?

This is a project I’m looking forward to and have been sold to secrecy. All I can say is the new Velo font is launching soon and there are a few surprises in store… Check out the House blog for more updates!