With a title like that, there isn’t much more to the story, yet there is so much more to the story.
Press camps are fun. Bike launches are fun, yet Maxxis wanted to try something a little different in their recent Appalachian Summit. With the popularity of their tires and only a few new models on the horizon, this “launch” was more of an immersion. Not so much into their product but into the dirt and riding that inspires all their tires, from gravel to downhill, the mountains of Northern Georgia are in Maxxis‘ back yard. PR&D for new tires begins and ends in these mountains. The team of designers conceive of a pattern that would excel in a certain condition, then the product designers work on the tread pattern, samples are made, athletes are seeded these samples, feedback comes in and before too long, a new tire emerges from the already plump lineup. This is all pretty standard for most component companies and honestly, is interesting but the purpose of this press camp was far deeper than that.
Look. The South doesn’t get a whole lotta love. Maybe it’s the wayward political system, or the fact that it’s perceived to be flat. The Appalachian mountains are some of the oldest in the USA, meaning after millions of years of erosion, aren’t as high as the Western US’s offerings but don’t be mistaken. There’s a lotta elevation change happening below the Mason Dixon line.