The Radavist

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Reportage By: Beth Morford & Jarrod Bunk

2021 Philly Bike Expo: Frontier Bikes’ Super Aero Hella Tukt Gravlosuit Bike

Maybe you’ve been there — you’re sitting at a buffet, you’ve overloaded your plate, and you’re thinking “what am I going to do now?” Well, Beth Morford of Frontier Bikes has a voracious appetite for work and her plates have been pretty full balancing Olympic level massage with bike shop ownership for some tome now. More recently, she’s added in frame building to her repertoire and managed to put this singlespeed gravel time trial bike together just in the nick of time to be displayed as part of SRAM’s Inclusivity Scholarship Program this year at Philly Bike Expo

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The Great Social DisDANCE Off

Last week, Beth from Frontier Bikes posted a video of her mopping up and getting down in the shop, to which I commented that I thought is was a great example of Social DisDANCING. Being a fellow wordlover/punsmith, that sparked something for Beth, so she reached out. In the course of 12 hours, we whipped up a collaborative campaign to spread some funds by spreading some funs. -Tobie Depauw

She put her magical ability to get brands on board with some prize donations and within a day, there were a dozen companies contributing raffle prizes.

And these are not some no-good knick knacks, these are top quality prizes.

Head to www.stewardshipretail.com for more info.