For the 6th year in a row, Sierra Nevada Brewing Co asked Paul Components to build a custom one-off bike for them to show-off at Sea Otter Classic in Monterey, then give-away to raise money for a non-profit. After thinking long and hard about what’s already been done and hasn’t been done at Sea Otter, Paul came up with a wild proposition for a super fun bike that would be a conversation starter for sustainability and environmental thoughtfulness in bicycle manufacturing, the #SierraRecycler. Sierra Nevada loved this idea, being leaders in solar power, recycling, estate farming, transportation, composting, and water reclamation in the craft beer industry. Read on to learn more about how this project came together from the folks at Paul!
