The Radavist

This is too good. I love the topography lines made from chains and the map at the top. So creative, no wonder it won two golds:

“How often does a good ad comes along? and how often does a small local business get a chance to work with an award winning agency? LifeCycle had the opportunity to work with a team of great creatives from DDB Singapore led by Thomas Yang and Andrew Hook  (Creative Directors), whom created the LifeCycle’s outdoor and print ad campaign titled “Terrain”, “Roadmap” and “Cityscape”. The ad campaign was awarded 2 golds, yes not 1 but 2 GOLDS in the outdoor category! Kudos to the great team for the commitment, creativity and sharing the common passion with LifeCycle. Thank you for putting LifeCycle on the same page with international brands and spreading our passion with the rest of the world.”

LifeCycle

Ritte has a ton of print ads up on their Facebook page. If you know Ritte at all, you should expect less-than-serious work like the one above from Spencer and the crew. Head on over to check them out.

I met Matt and the rest of the Wheel Talk guys at Interbike two years ago, right before they announced they had been working with Specialized on their P-Fix 26″ fixed freestyle completes. In those two years, fixed freestyle has grown and grown and grown. Hats off to Matt for hustling hard and matching his riding with his positive attitude.

California really does have some of the most beautiful riding in the US. Here’s Strava‘s new commercial, “Shower”, featuring Tim Johnson, tackling Coleman Valley Rd up from HWY 1. Damn, I miss the Cali coast.

Photo by Jef Dempler

I remember when I first saw photos of Matt Reyes on Trick Track a few years back. Now he’s the face of Specialized’s P-Fix line. Who knew? I’m into this ad iMinus D posted yesterday. Great shot Jeff!

Speaking of Spike Parts, Phillip sent over this new ad for Spike’s flow team, showing him doing a nose jam on a giant bank painted like an American flag and all I can look at is the Descendants Milo tattoo.

Photo by Scott Marceau

I saw this on Torey‘s Facebook last night and he emailed me the high res to post. Damn, how rad is that photo? The lighting is perfect and the trick is just so wacky that it all comes together perfectly. If you can’t figure out what’s going on, Torey gapped from the stairs and tire bonked the trunk. Not bad man.

Spike Parts