When I approached LAND here in Austin to do the branding for The Radavist, I gave them a few requests. One of which being a spirit animal. I wanted it to be a severe abstraction of a bicycle wheel. The resulting image was a jackal, with a back that was scarred from falling and a long tail that it walks on, much like a tire tread.

The other reference is pretty straight forward. I’ve always loved the Leica logo, so we took some cues from it for the script logo. Both of these elements represent what I believe the Radavist embodies.

I’m very happy with the branding as a whole, LAND did an amazing job mixing in elements from obscure references like the Elder Futhark, which we’ve seen on other t-shirts. There’s more to come this week, in terms of products, but we’ll start off with a summer staple: the white pocket tee.

These American Apparel pocket t-shirts were printed by Industry here in Austin and are $25 + shipping.

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