Sometimes you need a rebrand… Retroshift is now Gevenalle, which when loosely-translated from two Dutch words, means “Give All”.

To coincide, they’ve introduced an expanded and updated product line: Hydraulic Shift Levers and Cassette Adapters both designed to address the specific needs of shifting in the mud and dirt.

While the brand clearly markets to cross, don’t forget they’re great for touring and commuter bikes. See more at Gevenalle.