If there’s one thing shooting with the Hasselblad has taught me it’s selection. Velo Cult‘s new location in Portland is far too massive to capture in a roll (or in this case, less than a half of a roll) but I feel like these photos pick up on some of the highlights. For those who want a more comprehensive Photoset, don’t fret, digital is on the way. It just so happened that the analog photos were done before the digital.

This shop needs no introduction but for those looking for a background, I do believe Velo Cult’s San Diego space was one of my first Shop Visits. Check the original photos out here.

Click on the above photo to launch the gallery, or here to open in a new tab.