To celebrate the coming Eroica April 5-7 to Cambria, California, shops around the state are hosting group rides in the spirit of the event and to promote the Nova Eroica ride. Cyclists can now bring any modern bike on the coastal countryside gravel-fondo and experience the beauty of fatigue and the thrill of conquest with any bike of their choice.

Next up: Los Angeles at The Cub House – Saturday, March 2 – Follow @itsnotabikeshop for details. All who join the ride can register for the Eroica at a discounted price for coming out and supporting their local shop.

Other rides: To be announced at @novaeroica – Jump to EroicaCalifornia.com for more about the event.