PR&D is essential in making some of the best products on the market and it’s something SRAM takes seriously. Check out the latest, entitled New Found Speed. Here’s the story:

“Jon Cancellier has managed the BlackBox Program for the past 7 seasons. This includes choosing the athletes, working with them on custom projects, as well as being at the races to make sure that they have everything they need. An athlete on the SRAM BlackBox Program has access to all the engineering horsepower that we have to offer and Jon is the link between racer and company. Earlier this year he travelled to Finale Ligure, Italy with 2013 Enduro World Series Champion Jerome Clementz to test wheels.

Today we are proud to give everyone a behind the scenes look at this unique and truly exclusive testing process for a BlackBox athlete.”

See more at SRAM.