If you don’t want to look at super, über high end collaborations, don’t even bother watching this video because Movado doesn’t dabble in affordable timepieces and Parlee is, in their own right, the equivalent in the cycling world. That said, both the bike and watch looks damn nice. Insane, but yeah, nice.

I do wish that they would have coated some of the components in PVD because that would make this a truly detail-oriented collaboration, rather than putting a sticker on a bike… I’ve always wanted to see what a PVD crankset would look like!

See more at Movado.