The New York Times recently featured an article on Keirin Cut Jeans, a denim company making, you guessed it, jeans for riders with unusually large quads and fit waistlines. While I’ll say the article alludes that all cyclists are plagued with large quads, which isn’t entirely true, it’s still an interesting read and I’m sure it was exceptional press for the company.

They’ve made it well past their funding goal, but are taking pre-orders for their denim now at their Kickstarter page.