Eddie Master is method actor, his art form, mountain biking. In this short but powerful documentary film, Eddie risks his title as “King of the Enduro” in order to prove a point to the world, that there is no shame in fat bikes, and in order to do so, he piles on weight like he’s auditioning for a cameo role in another Eddie M’s The Crumps series.  The man simply sacrifices everything for his art,  and takes the Morgan Spurlock approach to the proof is in the pudding by simply eating all of the pudding. If you are not sold on fat bikes now, you better start cutting out coupons, because after you watch this video you are going to be buying bulk and living large with a whole new take on meaning of “The fat of the land.”