Inspired 10% by Clerks and 90% by Odin’s animalistic warriors….

One of my favorite stories from Norse Mythology relates to nature’s impact on man. Scandanavian warriors would often wear the skin of a bear or a wolf before entering battle, resulting in the spirit of the animal possessing them in battle. As Odin’s personal army the Berserkir were known for ferocity as well as loyalty as they fought for the pack leader. In fact the Old Norse word berserkir, literally translates to “bear-shirt” and was soon called “going berserk.”

Venturing into the woods, be it during an expedition, or just an everyday ride, we too can find ourselves transformed. Every time we push ourselves on the bike, or subsequently find ourselves pushed off the bike, we grow – #RubberSideUp. This introspective experience not only shapes us as riders, but it continues to strengthen our relationship with nature. If anything deserves respect, it’s the woods.

This image of the Berserkir, or Úlfhéðnar, is further empowered by the Norse protection symbol, the Vegvísir, which is a direction sign that enables you to stay the course without being lost. Something extremely beneficial to cyclists.

Drawn by Kyler Martz and made in the US of A by Specialized. Two bottles sell for $27 shipped or $37 shipped Internationally. This is a PAIR of bottles.

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