House of Stoke is a new component company, started by Adam Eldridge of Stanridge Speed. While the components are made overseas, they’re based on popular shapes, like a mid-reach, shallow drop track crit or road bar at a drastically discounted pricepoint. The first product out is the Chas Christiansen signature bar, featuring illustrations and words to keep the stoke alive. Carbon fiber, with a 140mm drop and a 84mm reach. Priced competitively at $207. Check out more at House of Stoke.