This project has all the feels:

“Velocio Ambassador, Gregg Deal, found cycling first as a mountain bike racer growing up in Park City, Utah during the mountain bike boom of the 1990s. Today, the 46 year old father, husband, artist and activist lives in Colorado Springs and uses riding to inform and infuse his professional life.

To that end, we’re proud to collaborate with Gregg on a custom benefit jersey bearing his art and benefiting The Sovereign Bodies Institute for Missing and Murdered Indigenous Women, Girls and 2 Spirit and Illuminative, which aims to increase Indigenous representation in media. 100% of the profits from this jersey will be donated to these organizations.

We followed Gregg on a ride from Truckee, California to the Pyramid Lake Paiute Reservation, a 742 square mile plot roughly 35 miles northeast of Reno, Nevada. What we saw was the unique connection to place, an intimate look at Indigenous culture and a tie to bike that is rarely seen.”

Check out the limited edition jersey and more photos from Greg’s ride at Velocio!