Last year’s Rouge Roubaix coverage was a huge success, so this year, we’re heading back with even bigger plans. A group of American framebuilders have assembled teams to compete in the event and to make things interesting, each company chose one lucky individual to be on their team via an application process.

These wild cards each have a custom bike waiting for them in Baton Rouge where they will compete alongside their new teammates. The teams are: Team Argonaut, Team Breadwinner, and Team Mosaic. This has been aptly dubbed the Rouge Roubaix Builder Challenge. Last but not least, we’re all lucky enough to have Chris Diminno from Chris King Gourmet Century on hand to provide nutrition. We’re gonna need it!

The Radavist will be on hand, documenting the bikes, the teams, the main event and some of the vernacular found in this truly unique part of the United States. If you’re going to be at the Rouge Roubaix, say hello and if you’re racing this weekend, best of luck!