I really have to commend Giro on the Spring 2014 New Road Women’s line. When I first saw it at Eurobike, it really impressed me. Not only did they keep a similar style as the men’s line with the same colors and silhouettes, but they made garments specifically for women. Holler Jen!
Here are two videos from the Spring 2014 lookbook shoot, one of which is an interview with Kelli Samuelson on cycling apparel for women. After all the talk I heard from the female consumer market when the men’s first season dropped, I hope it’s received well. They really went all in on this line.
Keep an eye on Giro for more!
Nice videos Chris!