Giro will be rolling out a series of these videos to promote their Reverb helmets this year, beginning with this profile on artist Chris McNally:

“Chris McNally is a San Francisco-based artist who fell in love with bicycles and art at an early age. As an illustrator, the need to get out for a ride has always been a part of Chris’ creative process, even if the ride is just across town to his studio. In this first session we ride along with Chris on the streets of San Francisco, from his home in the Richmond to his studio in the outer Mission district, as he talks about how important the ride is to his life and work.”