I have been salivating over the idea of a Profile Racing road / ‘cross hub since Christian first spun the cassette in the phone to me over a year ago. I like a loud hub and having ridden White Industry, Phil and Chris King, I’m very excited to try out the new Profile Elite RC hubs this coming ‘cross season. When the UPS delivery man dropped off the box today, I had to fry ’em up and see them glow.

Check out more below.

The Road / Cyclocross (RC) hubs currently come in silver and black and are machined in the USA from 2024 Aluminum with 7075 cones and axles. The EZO Sealed bearings can be easily upgraded to ceramic, if that’s your thing and they can be topped off with your skewer of choice. Weighing in at 88grams, the front hub is a lush and with the rear coming in at ~302g, they aren’t as light as other options but it’s god dammed Profile.

Oh, you want a loud hub? How about a swarm of pissed off hornets from hell? The Profile Elite Ultradrive system is a force to be reckoned with. 6 pawls tear into 68 individual steps on the hub’s ratchet ring to keep things moving, resulting in a chainsaw-like sound coming from the freehub. It’ll scare deer out into the trail, so be careful.

Now, what rim should I lace them to? Tubulars? Clinchers? I’ve been really into my HED Belgiums, or maybe the A23. Velocity did just move to Florida… What’s everyone keen on this year? I don’t want carbon rims.

Pick these hubs up at your LBS or order direct from Profile.

MSRP: Front: $149.95 Rear: $299.95 (Shimano, SRAM only for the moment, Campy on the way)

I wanna see these in some crazy colors and patterns, so support American-made products and support Profile. Maybe it’s time for the return of the confetti? Or some red, white and blue patterning? Christian, make it happen.