Paul de Valera does it all, he’s the mechanic, manager, buyer, PR, HR, ride leader, ride organizer, social media expert, designer, illustrator, coaster brake extraordinaire at Atomic Cycles. Paul doesn’t have a cell phone, still uses a yahoo email address, and hand draws every single one of his flyers. While this may be fine for a shop that puts on a handful of events a year, but Paul’s ride calendar is ridiculous. Atomic Cycles host a weekly BMX Cruiser ride, two Coaster Brake Race Series a year, vintage mountain bike rides, downhill racing on children’s bikes, a few long gravel rides, a winter and summer solstice ride across the Santa Monica Mountains, a SoCal Single Speed Mountain Bike Championship, a ride where everyone dresses like ninjas in the middle of the night and spends most the ride in fear of someone jumping out and attacking them, a BMX Sidehack Race, the S.C.U.M.B.A.G Mountain Bike Weekend, a Turkey Day Ride, and a SanFernando Valley to DTLA ride. Try to say that 10 times fast!