I look at Baum’s work like many people look at brands that are constantly introducing new “colorways” or styles. Nike, for instance. Or New Balance, rather. Same shoe, different color and yet it evokes a Pavlovian response. Seriously, how many times have we looked at a titanium Baum frame here on the site? They still get me every time. For more drool-worthy, Australian goodness, check the Baum Flickr.