I’ve been to SF a few times over the past year and every time, I’ve made it a point to swing through and see what Benny Gold has been up to. Many people don’t know this but Benny designed the Mash insignia and back in the early 2000’s, he traveled around the world with the crew. While Benny Gold isn’t a cycling brand per se, it’s in his blood. This last trip to SF, I rolled through the shop before heading out of town and chatted with him before leaving. It’s always extremely helpful to get business and creative advice from someone who’s done it all before and if there’s one thing Benny’s got plenty of, it’s experience.

One day, I’d love to work with him on a project. We’ve chatted about it a few times already, maybe something will come of it?

At any rate, check out some more shots from the Benny Gold storefront below and don’t forget to swoop up some of his Valencia Collection in store now. A lot of it is hand made in SF!

Thanks for everything Benny and see ya soon!